Go Mobile or Go Home

"In an increasingly digital world in which smartphones are evolving seemingly daily, it’s time for the multifamily industry to make headway on the technological front. Truly, operators' and developers' livelihoods may depend on it. Even when considering the recent evolution of tech-focused campaigns, the apartment arena has only scratched the surface of digital marketing. “The industry has done a really great job pushing out a variety of advertising campaigns and digital strategies,” says Morgan Porter, director of digital marketing for LMC. “But we’re spending too much time creating campaigns and strategies only to hope the foot traffic and qualified leases will increase. Instead, we should

Rent control and inclusionary housing policies are self-interested and harmful

"With the cost of California housing continuing to surprise even people who thought they were beyond such surprises, the pressure to “do something” has produced two notable “solutions”: inclusionary housing policies, requiring homes to be set aside for lower income families as a condition of building new homes, and campaigns to reinstate local power to impose rent control (as with the Affordable Housing Act initiative, on California’s Nov. 6 ballot as Proposition 10). Beyond trying to hold down housing prices by law, those two approaches seem to share little. One addresses home ownership; the other, rentals. The loudest groups on the issues are different, and so are the mechanisms. However,

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Anie Mayelian  (818) 915-9118 
DRE #0077825

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